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Billboard is reporting via adfreak" that a tune called “Bamboo,” is the official World Cup melody and will be sold as a ringtone.

... "FIFA hired a Swedish agency called Engine to manage its music projects for the Cup this time around, rather than license them to a major recording company, as it usually does. It was Engine’s idea to build the World Cup branding campaign around an official melody, which Engine’s managing director describes as “the FIFA sonic brand.”